BIGRONJONES® / REVENUE SIMULATOR

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Type in your own assumptions to project what revenue could be. Projections only — not actual revenue.

STRATEGY PROTOTYPE

FUNNEL ECONOMICS

Model the next move.

TRAFFIC & LEADSMonthly visitorsVisitor → Lead rate (%)Cost per lead ($)

ENTRY OFFERSQuiz completion rate (%)Band kit claim rate (%)Band kit shipping charge ($)$37 conversion rate (%)Protocol price ($)

CORE PROGRAMS$249 conversion rate (%)Core offer price ($)$199 downsell conversion (%)DIY price ($)

MULTI-PROGRAMSecond-program purchase rate (%)Second-program price ($)

MEN’S FITNESS ALLIANCEMFA application rate (%)MFA close rate (%)MFA enrollment ($)

WOMEN’S WELLNESS PROGRAMWWP application rate (%)WWP close rate (%)WWP enrollment ($)

PROJECTION · NOT ACTUAL REVENUE

TOTAL REVENUE$174,235

Leads3,000

Estimated unique customers450

Front-end revenue (incl. shipping)$16,650

Core offer revenue$85,585

Second-program revenue$0

MFA revenue$72,000

WWP revenue$0

Estimated CAC$27

Average customer value$387

Acquisition spend$12,000

Revenue less ad spend$162,235

Calculation bases & customer overlap

Leads = traffic × lead rate. Quiz completions = leads × quiz rate. Kit claims and protocol buyers use all leads. Core buyers use quiz completions; DIY buyers use quiz completers who decline the core offer. MFA applications use all leads; enrollments use applications × close rate. Spend = leads × cost per lead.

Unique customers use the largest buyer cohort (protocol, core + DIY, or MFA), capped at leads: a full-overlap assumption. Real customer identity data is needed to deduplicate accurately. Fractional projections are retained in revenue calculations. Shipping, fulfillment, refunds and coaching costs are excluded.

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